In 2017, Dropbox rebranded from the ‘File Sync and Share’ company to a company that helped artists release their Creative Energy. While that vision would shift many times in the next few years, one thing that was here to stay was the vibrant and expressive brand that Collins created.
The Dropbox Blog was the first thing we tackled with the help of Instrument. While the branding on the original blog had been updated, it was built using a simple wordpress template and it felt stale and lacked the vibrancy of the new brand. We wanted to create an online publication that would set Dropbox up to be a thought leader in the industry. I think the results speak for themselves. You can see it for yourself at blog.dropbox.com.
Desktop article layouts
Collections are a group of curated articles.
Author article pages
Share sheets
Credits:
Davy Rudolph Creative Director, Dropbox / Alex Moore Content Strategist, Dropbox / Theresa Ma Interactive Designer, Dropbox / Alexandra Schardt Producer, Dropbox / Etienne Ma Sr. Strategist, Dropbox / Jordan Sowers Assoc. Creative Director, Instrument / Beda Calhoun Exec. Producer, Instrument / Adi Zuccarello Sr. Designer, Instrument / Jessica Raschio Strategist, Instrument / Tricia Huetig Sr. Producer, Instrument / Justin Levinsohn Assoc. Technical Director, Instrument / Drew Marshall Designer, Instrument / Christine Murray Front-end Lead Developer, Bounteous / Donna Soohoo Project Manager, Bounteous / Lisa Yip Front-end Developer, Bounteous / Leela Boddapati QA Engineer, Bounteous / Brian Kosik Front-end Developer (animations), Bounteous