Dropbox Business
With the recent rebrand from Collins completed, it was time to bring our B2B site up to date. We wanted to breathe some new life into what was a very basic and tired business site. In order to do that we knew we had to take a chance and rethink how we would execute the use of color and photography. We also completely redesigned our component library to ensure consistent layouts and type styles across all pages.
Secondary Pages
Photo Art Direction
We were tired of the stale stock photos we see of people working or staring at blank screens. So what else is there? To figure that out we turned to metaphor in order to get the key message across. Collaboration, teamwork, security, trust. These were the themes we wanted to capture.
We also wanted to utilize our color palette more. We had over 36 color pairings within our system, so it was fun to restrict ourselves to two colors at a time in these images.
The Smart Workspace
Keep Teams Flowing
Credits:
Davy Rudolph Assoc. Creative Director (interactive/photography) / Mike Jeter Assoc. Creative Director (illustraion/photography) / Theresa Ma Interactive Designer / Rita Troyer Interactive Designer / Axel Lööf Interactive Designer / Gabrielle Matte Art Director / Fanny Lour Illustrator / Justin Tran Illustrator / Galina Mishnyakova Exec. Producer / Jason Mar Producer / Alexandra Schardt Producer / Etienne Ma Sr. Strategist / Kyle Ribant Front-end Lead Developer / Tanner Godarzi - Front-end Developer / Christine Murray Front-end Lead Developer / Donna Soohoo Dev. Manager / Lisa Yip Front-end Developer