I was fortunate to work on the launch of the Apple Watch. For almost two years, we worked long hours to execute Jony Ive’s vision for this new product category. In that time I worked with a small team of designers on everything from the interactive and print to retail experiences. This is a collection of that work that spans nearly four years.

The most prominent of that work is the Apple Watch store display. This display was a first of its kind in the industry and we recieved a patent for it’s design. The screen would educate you on what you were viewing on the watch and prompt you on what to explore next. Once you were done exploring, you could browse the different collections that we offered at the time.